Tradeloop's Member Blog And News: Liquid 8 Technology: Turn Used Capital Into Cash

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Tuesday, May 17, 2011

Liquid 8 Technology: Turn Used Capital Into Cash

Whether you're looking for used IT equipment, need help managing your IT assets, or just want hard drives completely destroyed to protect sensitive data, Brooklyn, NY-based Liquid 8 Technology can help. Founded in 2000, the company buys and sells all types of IT equipment, from full systems to individual replacement parts. Other services include asset management and data destruction.

Sales Director, Robert Ruehle, said that this diversity helps insulate Liquid 8 from market swings. He's particularly busy working with used equipment now:
"Companies are finally upgrading again so there is a lot of equipment coming offline available to purchase. We're busier than we've ever been. There is also a big trend of single core servers coming offline and being made totally obsolete with the expansion of VM and dual and quad core machines."
His primary job responsibilities are to value equipment lists for bidding and then sell the equipment that comes in.
"The market changes constantly. The part nobody wanted a month ago might be today's hard-to-find item. I use Tradeloop to post equipment to sell and also for market research. It helps me track what equipment is selling for and find new customers."
With offices scattered across the United States, Liquid 8 is able to monitor the market and work closely with both buyers and sellers. Most customers are resellers who specialize in particular brands. Financial and IT-related companies are most likely to upgrade IT assets first, Ruehle explained, so they form the core of his suppliers. However, Liquid 8 helps many different companies dispose of assets securely:
"We buy and sell all types of equipment from any manufacturer. This gives us a big advantage because we have a good sense of the markets for everything. Our data destruction services are also the best out there so we retain a lot of companies because they know their data is safe with us."
Liquid 8 Technology specializes in developing custom solutions for its clients, Ruehle noted. A client moving to a new location has completely different needs than a company looking to donate used equipment or one closing operations entirely. Whatever a company's IT situation, Ruehle said Liquid 8 Technology can help:
"Our main value is in our ability is to pay top dollar to a company for their IT assets quickly with cash upfront at the time of pickup. That combined with our data destruction services makes us a very attractive option for IT asset dispositions."
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