One benefit of the End User program is that it increases your company visibility on search engines by making your company information available to search engine spiders. The spiders index your company description and display it to Web searchers. In many cases, carefully-written, keyword-rich Tradeloop company profiles appear in the top ten of Google search results.
A good company description answers three questions:
- Who are you? Briefly describe your company and its business focus.
- What do you sell? Explain what products and/or services you specialize in. Be complete and use manufacturer names and your targeted keywords. For instances, if you sell "used disk drives" and specialize in certain OEMs, be sure to mention it. Those are terms that Web searchers will use to find you.
- Why should I buy from you? Emphasize the qualities that make your company stand out from the crowd. Maybe you offer 24-hour phone support, extended warranties, or free shipping.
A complete company profile gives you added credibility with fellow Tradeloop members too. It's often the first impression members have of your company, so write carefully and put your best foot forward.
There's a limit of 4,000 characters, but that should be plenty. This entire blog post is only about half that!