How A Good Company Profile Can Boost Your Search Engine Visibility

Tradeloop membership is limited to dealers, and wholesale prices are hidden from the public. However, Tradeloop members can make some information available to the public by choosing to make their Broadcasts public. Another option is to participate in the End User program that displays retail pricing to public users.

One benefit of the End User program is that it increases your company visibility on search engines by making your company information available to search engine spiders. The spiders index your company description and display it to Web searchers. In many cases, carefully-written, keyword-rich Tradeloop company profiles appear in the top ten of Google search results.

A good company description answers three questions:

1. Who are you? Briefly describe your company and its business focus.
2. What do you sell? Explain what products and/or services you specialize in. Be complete and use manufacturer names and your targeted keywords. For instances, if you sell "used disk drives" and specialize in certain OEMs, be sure to mention it. Those are terms that Web searchers will use to find you.
3. Why should I buy from you? Emphasize the qualities that make your company stand out from the crowd. Maybe you offer 24-hour phone support, extended warranties, or free shipping.

Also, check to make sure you've selected the most accurate Business Type in the Company Information section. That, along with your company's name and location appears in the title section of the browser. See how yours looks by going to your Company Profile page and looking at the very top bar of your browser window.

A complete company profile gives you added credibility with fellow Tradeloop members too. It's often the first impression members have of your company, so write carefully and put your best foot forward.

There's a limit of 4,000 characters, but that should be plenty. This entire blog post is only about half that!