Minnesota-based Novia Networks specializes in used equipment from Cisco, F5, Juniper, Nortel, HP, 3Com and other major manufacturers. With a broad international customer base of both resellers and end users, the company offers technical support, extended warranties, and broad product and extensive industry knowledge.
Brad Bersie is a founding partner at Novia and has spent 25 years working in the computer industry. Although the company is just over 18 months old, Novia has been quite successful in a market that's changing quickly. Novia's focus on used and reconditioned equipment has placed it in a position to benefit from changes in customer behavior.
"More companies are looking to stretch their IT budgets with used equipment, but they want to be sure they're getting good product. We sell nothing "as is." All of our products are fully tested and refurbished and we offer end users a three-year warranty. Dealer warranties are typically 90 days."
The company has a large customer base in the United States, Canada, and Europe. The customer mix now is almost equally balanced between end users and resellers, but the reseller share is growing as more dealers learn about Novia's products and services.
In fact, the market for used equipment is so large that Novia's biggest issue is the shortage of good product to sell, Bersie said. "Companies are renewing leases and corporations are putting off upgrades, so we have to look to other sources for product." That's a big reason, he explained, for joining Tradeloop soon after Novia was founded in January 2008.
"Having our inventory posted is beneficial for us because it brings in more reseller customers. We do a fair amount of our reseller business both buying and selling through Tradeloop. It's a good place to find buyers and sellers we can trust."
Once customers buy from Novia, they keep coming back, Bersie noted.
"Our customers know they can buy from us with confidence. We have years of experience and know how to test, repair, and do things right. We have a very low warranty return rate. Although we offer extended warranties, returns are rarely an issue. We do it right the first time and users and resellers alike appreciate that."
From free shipping, to extended warranties, to phone and email support, Novia works to support customers before and after the sale.
"We offer experience and quality. With over forty years combined experience in the industry, we're also familiar with specialty markets like F5 and Juniper products. We may not always have the cheapest price, but our customers realize that we give them the best value for their money."