Tradeloop's Broadcast list has a new feature. We've made it easy to tell which messages are available to the general public and which are viewable only by dealers. In the bottom, right-hand corner of each Broadcast, you'll see a notation in italics: "Public" or "Dealers Only."
Recently, we began offering more Broadcast options to members and needed a clean and simple way to identify which Broadcasts are dealers only and which are public.
Previously, Tradeloop members had only two options for Broadcast messages. "Regular" Broadcasts were visible only to dealers. "Premium" Broadcasts could be viewed by anyone and indexed by search engine spiders. But now, Tradeloop members have more options. Broadcasts can be anything: premium and dealers only, regular and public, regular and dealers only, etc. It all depends on which options you select when you send a Broadcast.
Each option has its advantages, and the "best" option depends on your marketing strategy. "Dealers Only" Broadcasts save you time by screening out end users and casual searchers. Use that option if you're only looking for deals with other wholesalers. "Public" Broadcasts let you get your message out to the widest possible audience because they're indexed by search engines. If you're looking to raise your online profile and attract new customers, you may want to consider that option.
Learn more about Broadcast options - and send your own Broadcast - at the Tradeloop Web site.