TRADELOOP

Tradeloop's Member Blog And News: Use Tradeloop's Features & Options To Increase Search Engine Visibility

About Tradeloop

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We are the largest B2B marketplace for computer brokers, computer leasing companies, used computer wholesalers, third party maintainers and self-maintainers, who trade wholesale computer lots of used & surplus computers, bulk electronics, and hard-to-find used computer parts.
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Friday, August 7, 2009

Use Tradeloop's Features & Options To Increase Search Engine Visibility

The online marketplace gets bigger and more complex every day, making it more difficult for companies to stand out from the competition in search rank and search results in Google and other popular search engines. Many companies pay thousands of dollars to search engine specialists to gain better visibility among searchers.

But, consider this: your Tradeloop membership already includes many excellent opportunities to boost your search engine rank. You just have to take advantage of them.
  • Display your inventory to the public. Allow your parts lists to be indexed by search engines. When you participate in Tradeloop's End User program, your parts lists are available to searchers on Google and other search sites.

  • Write a good company profile. In many cases, carefully-written, keyword-rich Tradeloop company profiles appear in the top ten of Google search results. There's a limit of 4,000 characters, but that's more than enough to accurately describe your company and its products and services.

    A complete, descriptive company profile helps boost your credibility on Tradeloop as well. That's often the only information a prospective buyer or seller has about a new company. Making a good first impression is important because customers have a lot of options: give them an incentive to call your first!

  • Select the "Public" option for Broadcast messages. "Public" Broadcasts get indexed by search engine spiders and display in search results pages. So the information in your Broadcast appears in the search results when a prospective buyer searches on a particular part number or product name you've listed in a public Broadcast.

    Of course, there are times when you want to keep Broadcast information private, and we offer that option as well. You can choose either option when you create a Broadcast message.

  • Add a custom signature to your Broadcast messages. If you're sending a public Broadcast, the signature information will get indexed as well. Naturally, your signature should include your name and contact information, but there's also room to include a pithy, keyword-rich description of your company.

    It shouldn't be as complete as your Tradeloop company profile description. However, a sentence or two that includes your company name and a brief description of your products and services is a good way to attract buyers. It also gives you a little boost in search engine ranking algorithms.

  • Sign up for Tradeloop's Ethics Seal Program. Our Ethics Seal program helps improve conversions. Studies of online behavior have shown that buyers look for third-party trust marks and tend to buy more from companies that display them.

    When you join Tradeloop's Ethics Seal program, you get to display Tradeloop's Ethics Seal. When a visitor clicks on that seal, he's taken to a customized Ethics Seal verification page that talks about your company (not Tradeloop) and includes a link to your Web site. That external link from Tradeloop to your Web site helps boost your site's relevance in many search engine ranking algorithms.

  • Let us write about your company for the Tradeloop blog. We profile one member company per month and feature a quote from that profile article on the Tradeloop home page, along with a link to your company profile. The information you provide for the article appears on the Tradeloop blog and is indexed by search engines. It increases both your online visibility and credibility.

    A company profile article is a free, fun, and great way to introduce your company to the Tradeloop community. Just contact Customer Service and ask to be put on the waiting list.
The best thing about these options is that there's no technical expertise required! You just have to take a little extra time to make sure you include important information in your Broadcasts, member profile, etc. Like most good search engine positioning strategies, these techniques help you appeal to both search engines and human buyers and sellers.

And every single one is available to you at no extra charge because they're already part of your Tradeloop membership.

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